When running an ecommerce website, the visual aspect of it just as important as the content and products you offer. Although, the products are what get the customers to stay, the visual aspect is what gets them to stick around long enough to check out your products in the first place. So if you are just starting out, or if you simply feel like your ecommerce is not good enough, here are 4 sites for you to take an example from.
The creators of this ecommerce website decided that instead of publishing some kind of boring rant, they would be much better off by giving their readers a little something about Argentina’s tradition and added a short recipe for their customers to try and make at home. They also stuck to their roots with packaging that is black and white, while also being ethnic and modern.
Molly & Me Pecans
With its very minimal design and smooth navigation, its white background and thin, retro looking font, this ecommerce website is the perfect example of how less is usually so much more. Another great perk for that customers always appreciate is the shipping calculator that the website offers which allows the customer to see the exact shipping fees they have to pay before submitting all the order details.
Again, this is another website that proves the less is more theory. Ugmonk has a very simple design that consists of a simple product slider that features all the latest deals and products, and also offers the customers to navigate the website with ease which is very important if you want to attract more customers. Information such as the company’s social networks and newsletter are displayed at the footer area, so as to avoid distraction.
Since this company is in the business of selling e-cigarettes, they have decided to add a “hot to” guide on their ecommerce website. If you are also in the business of selling products that are not very common, this is a very smart thing to add to your website as well, since it is a good way for you to cut down on the amount of support emails you would likely get from customers. Their website has a nice and simple layout that features everything the customer might need, from current deals to the company’s activity on social platforms.
Since more and more people are buying online these days and with so many websites out there for customers to shop on, it is more important than ever for you to have a website that is unique and different from everything else that is available because that could end up being your business’s biggest advantage.
— Álvaro López Herrera (@allopher) 22 de junio de 2017